Last updated: February 7, 2026
These Terms of Service (“Terms”) govern your access to and use of the grayreserve.com website and all services provided by Gray Reserve (“Company,” “we,” “us,” or “our”), a Texas-based business located at 32403 Tamina Road, Suite 2, Magnolia, Texas 77354. By accessing or using our website or services, you agree to be bound by these Terms. If you do not agree, do not use our website or services.
By accessing or using the Gray Reserve website, submitting a form, or engaging our services, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service and our Privacy Policy. These Terms constitute a legally binding agreement between you and Gray Reserve. If you are entering into these Terms on behalf of a business, you represent that you have the authority to bind that business.
Gray Reserve provides private strategic growth services including audience augmentation, advertising management (Meta and Google platforms), web development, eCommerce deployment, AI-powered marketing systems, growth consulting, fractional executive leadership, and private coaching engagements. Specific service terms, deliverables, timelines, and pricing are detailed in individual client agreements executed separately from these Terms. These Terms govern use of our website; individual service agreements govern the delivery of services.
You must be at least 18 years of age and capable of forming a binding contract under Texas law to use our services. By using our website, you represent and warrant that you meet these requirements.
All service engagements are governed by individual client agreements that specify scope of work, deliverables, payment terms, duration, and termination provisions. In the event of a conflict between these Terms and an individual client agreement, the client agreement shall control with respect to the services described therein.
For qualifying Audience Augmentation engagements, Gray Reserve offers a cost-per-lead performance guarantee as described on our website and in the applicable client agreement. The guarantee applies only to Audience Augmentation clients, is subject to the specific terms and conditions detailed in the client agreement, and requires accurate reporting of baseline metrics prior to engagement. The guarantee does not apply to services purchased separately from Audience Augmentation unless expressly stated in the client agreement.
Payment terms, including amounts, schedules, and accepted methods, are specified in individual client agreements. Unless otherwise agreed in writing: (a) invoices are due upon receipt; (b) late payments may incur interest at 1.5% per month or the maximum rate permitted under Texas Finance Code §302.001, whichever is less; (c) you are responsible for all costs of collection, including reasonable attorney fees, if we must pursue collection of overdue amounts.
Our Property. All content, design, graphics, code, logos, trademarks, and intellectual property on the grayreserve.com website are owned by Gray Reserve and protected by applicable United States and Texas copyright, trademark, and intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from our website content without prior written consent.
Client Work Product. Ownership of work product created during a client engagement (including audience data, advertising creative, website code, and strategic materials) is governed by the applicable client agreement. Unless otherwise specified, custom work product created for a client is assigned to the client upon full payment.
Gray Reserve operates all engagements on a private, bespoke basis. We do not share strategies, data, deliverables, or performance details between clients. We do not publish case studies, testimonials, or results identifying specific clients without express written consent. You agree not to disclose proprietary methodologies, frameworks, or strategic approaches shared with you during an engagement without our prior written consent.
You agree not to: (a) use our website for any unlawful purpose or in violation of any applicable local, state, or federal law; (b) attempt to gain unauthorized access to our systems, servers, or databases; (c) transmit viruses, malware, or other harmful code through our website; (d) scrape, harvest, or collect data from our website through automated means; (e) impersonate Gray Reserve or any Gray Reserve employee; (f) use information obtained from our website to compete directly with Gray Reserve or solicit our clients.
OUR WEBSITE AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT OUR WEBSITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. MARKETING RESULTS VARY AND PAST PERFORMANCE DOES NOT GUARANTEE FUTURE RESULTS. Nothing in these Terms is intended to limit any rights you may have under the Texas Deceptive Trade Practices–Consumer Protection Act (Tex. Bus. & Com. Code §17.41 et seq.) that cannot be waived by agreement.
TO THE MAXIMUM EXTENT PERMITTED BY TEXAS LAW, GRAY RESERVE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO YOUR USE OF OUR WEBSITE OR SERVICES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITY, REGARDLESS OF WHETHER SUCH DAMAGES WERE FORESEEABLE OR WHETHER WE WERE ADVISED OF THE POSSIBILITY. OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING FROM OR RELATED TO A SPECIFIC SERVICE ENGAGEMENT SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU FOR THAT SPECIFIC ENGAGEMENT DURING THE SIX (6) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
You agree to indemnify, defend, and hold harmless Gray Reserve, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorney fees) arising out of or related to: (a) your use of our website or services; (b) your violation of these Terms; (c) your violation of any third-party rights; or (d) any content or data you provide to us in connection with a service engagement.
These Terms shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law provisions. Any legal action or proceeding arising out of or relating to these Terms shall be brought exclusively in the state or federal courts located in Montgomery County, Texas, and you consent to the personal jurisdiction of such courts. The prevailing party in any action to enforce these Terms shall be entitled to recover reasonable attorney fees and costs.
Before initiating any legal action, you agree to first attempt to resolve any dispute informally by contacting us at [email protected]. If the dispute is not resolved within thirty (30) days of your initial contact, either party may pursue formal resolution. For disputes arising from individual service agreements, the dispute resolution provisions in that agreement shall control.
We reserve the right to terminate or suspend your access to our website at any time, without prior notice, for conduct that we believe violates these Terms or is harmful to other users, us, or third parties. Termination of website access does not affect the terms of any active service engagement, which is governed by the applicable client agreement.
If any provision of these Terms is found to be unenforceable or invalid by a court of competent jurisdiction, that provision shall be limited or eliminated to the minimum extent necessary so that the remaining provisions remain in full force and effect.
These Terms, together with our Privacy Policy and any applicable client agreement, constitute the entire agreement between you and Gray Reserve regarding use of our website and services, and supersede all prior and contemporaneous understandings, agreements, and communications, whether written or oral.
We reserve the right to modify these Terms at any time. Changes will be effective upon posting to this page with an updated “Last updated” date. Your continued use of our website after changes are posted constitutes acceptance of the updated Terms. For material changes affecting active client engagements, we will provide notice via email.
For questions regarding these Terms of Service, contact us at:
Gray Reserve
32403 Tamina Road, Suite 2
Magnolia, Texas 77354
Email: [email protected]
Phone: (936) 363-1823