How an engagement
actually unfolds.
Three phases, three platform screens. From first briefing through system build to the retainer that compounds quarter after quarter — no blind-spot weeks, no slide decks, no tool-of-the-month cycle.
Thirty minutes. No deck.
A written plan in seven days.
Most discovery calls are theater. Ours is a working session with the two humans who will actually own your number — and a written plan on your desk before the following week ends.
- 01 The call Thirty minutes. We map your engine — data, channels, funnel, automation, software stack, what's working, what isn't, and where the rev-leak lives.
- 02 The audit Five business days. We pull your live data via Google, Meta, and the platforms you've already connected — no forms, no questionnaires, no busy-work.
- 03 The plan Ten to fifteen written pages. Leverage points, ninety-day priorities, projected economics, build order. Yours whether we work together or not.
- Company Hellhorse Performance LLC
- Current MRR $240k
- YoY growth +18.4%
- Active channels Google Meta TikTok SEO LinkedIn
- Stack in place Shopify Klaviyo GA4
- Biggest gap No AI layer. No attribution. Paid media fragmented across 3 freelancers.
- Target · 180 days 3× revenue. Unified stack. LTV-ready.
Install the engine in parallel
with live campaigns.
Thirty to sixty days. We build infrastructure — audiences, pipelines, automation, reporting, AI layer — while your current traffic keeps running. You never go dark during the transition.
- 01 Data spine Neon Postgres, typed schemas, Google · Meta · TikTok · Close CRM pipelines wired through one dashboard you actually read.
- 02 AI + automation Orchestrated agents for content, attribution, and outbound. Routing logic picks the right agent for each task so nothing is over- or under-tooled. Not a single hallucinated number.
- 03 Reliability layer GRRE monitors every pipe. If a sync breaks, we know before you do. 99.98% uptime is not a marketing promise — it's the floor.
- 04 Client portal One login. Every metric that matters. Shared Slack for live decisions. You see the build unfold in real time, not at the end of a monthly report.
- ✓Neon Postgres · audience tablesD3
- ✓Google Ads conversion importD5
- ✓Meta CAPI · Shopify eventsD7
- ✓TikTok event manager wire-upD9
- ✓Close CRM webhook pipelineD12
- ✓Audience Augmentation · 4 reservoirsD16
- ✓Klaviyo flows · rebuildD19
- ✓Attribution dashboard · liveD22
- AI Content Engine · agent deploy78%
- GRRE reliability monitors—
- Client portal · go-live—
One retainer. One partner.
One compounding number.
Ongoing. Monthly. No hand-offs. No freelance patchwork. You get the same two humans who built the engine continuing to run it — with a structure designed for signal, not meeting theater.
- Mon Weekly report Numbers, deltas, decisions made. Three screens, not thirty. Delivered at 8 a.m. Monday without fail.
- Mo Monthly strategy call Ninety minutes. One agenda: what compounded, what stalled, what changes next. Never a status read-out.
- 24/7 Dedicated Slack channel Slack-speed decisions for everything in between. Response in minutes during business hours, not days.
- Qtr Quarterly strategic review A written document — not a deck — benchmarking the quarter, economic modelling, and the next ninety-day build order.
What's not our process.
Most of what passes for “growth consulting” is ceremony. Here's the theater we refuse to run — and what we replace it with.
-
Weekly status meetings
The kind where three people read a dashboard out loud. We send a written Monday report instead — skimmed in ninety seconds.
-
Multi-layer approvals
Account manager → strategist → director → you. We run flat. The two humans on the briefing are the two running your account.
-
Playbook recycling
Generic checklists from a 2022 Notion template. Every plan is written fresh against your data, your stack, your economics.
-
Tool-of-the-month syndrome
Chasing the shiny. Our stack is locked: Google, Meta, Close, Neon, Inngest, Clerk, Vercel. Add only when the math is proven.
-
Hand-offs to juniors
You meet the senior on the briefing, then get handed to a specialist nobody explained. Never happens. Same humans, every week.
-
Slide-deck strategy
Sixty-page decks nobody reads a week later. We write plans. Paragraphs. Economics. Decisions. Things you can forward.
-
Vanity-metric reporting
Impressions, reach, engagement rate. We report revenue, CPL, LTV, uptime, sync health. The numbers that matter to your bank.
-
“We'll circle back”
The phrase that means nothing will happen. Decisions ship via Slack, same day. If we need more time we tell you and name the hour.
The engagement, on a timeline.
- Day 0 Strategic briefing Thirty-minute call. No deck. No discovery theater.
- Day 14 Written plan 10–15 pages. Leverage points. Ninety-day priorities. Yours.
- Day 30 Build begins Data spine, pipelines, AI layer — installed in parallel with live traffic.
- Day 60 System live 17/17 shipped. Client portal open. Attribution wired. Slack channel hot.
- Day 90 First compound First month of full-stack retainer. Weekly report cadence locked.
- Ongoing Compounding quarters Avg engagement 18+ months. One retainer. One number. One partner.