Rebuilt the storefront. Wired the funnel. Compounded LTV.
Hellhorse Performance hit a growth ceiling in 2023 with a fragmented stack and zero attribution. Gray Reserve rebuilt the Shopify storefront, took ownership of Google, Meta, and TikTok paid media, deployed audience augmentation, and wired the LTV model. Eighteen months later: 3.4× revenue, 12k repeat buyers, retainer renewed twice.
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