Multi-source enrichment
Every profile stitched across 12+ data sources. Firmographic, technographic, behavioral, intent, and historical purchase.
Flagship Proprietary System
One private reservoir.
One private reservoir.
Refreshed weekly.
The part of the engine no agency can rent — a private prospect pool sourced from your past buyers, intent signals, and compounding lookalikes. Runs upstream of every paid channel so the audience never goes stale.
Six things standard
audience tools can’t do.
Most firms rent the same audience pools from Meta and LinkedIn that your competitors rent. The reservoir works differently — and once it's running for you, it stops being available to anyone else.
Intent signal scoring
G2, Clearbit, LinkedIn, review sites, forum mentions — weighted daily, re-ranked weekly. Stale lists never reach your ad accounts.
Native platform sync
Direct API sync to Google, Meta, LinkedIn, TikTok, Microsoft. No CSV uploads, no manual pushes, no drift.
Weekly refresh
Every reservoir rebuilt every 7 days. New intent added, churned profiles removed, priority rescored, platforms re-synced.
Compounding lookalikes
Every won deal feeds the seed audience. Every lost deal refines the exclusion set. The reservoir gets smarter the longer you run it.
Stays private
Your reservoir is yours. Never shared with another client, never resold, never blended into a universal lookalike pool.
Live Reservoir 38,419 unique profiles —
38,419 unique profiles —
your reservoir only.
Five reservoirs running in parallel, each with its own scoring model and refresh cadence. Past buyers, intent signals, premium lookalikes, geo-targeted segments, and your VIP list — all synced natively to every ad platform and visible in one dashboard.
- ✓Live per-reservoir size, last refresh, sync status
- ✓Source attribution for every profile (12+ sources)
- ✓Direct export to Google, Meta, LinkedIn, TikTok, Microsoft
audience.grayreserve.com / reservoirs Syncing
Active Reservoirs 38,419 unique profiles · last refreshed 14 min ago
All sources 7d 30d
Total profiles 38,419 +1,247 this wk
Active reservoirs 5 Live
Last refresh 14m Auto
Reservoir Source Size Sync Status
Past Buyers · 90d 12,481 Live
Intent Signals 9,734 Live
Lookalike · Premium 7,182 Live
Houston Metro 6,418 Syncing
Champions Club 2,604 Live
Three layers. One compounding loop.
The reservoir isn't a data dump. It's a living system with three distinct layers, each feeding the next.
- 01
Seed
We ingest your past buyers, closed-won deals, retained customers, and high-LTV segments. This becomes the truth set — the audience you already know converts.
Your first-party data - 02
Enrich
Every seed profile gets multi-source enrichment — firmographic, technographic, behavioral, intent. Twelve+ data sources stitched into a single scored record.
Proprietary data layer - 03
Expand
The enriched seed trains the lookalike engine. Every won deal sharpens the model. Every lost deal refines the exclusion set. The audience compounds.
Compounding lookalikes
Performance,
or you pay nothing.
Run the full reservoir for 45 days. If your blended CPL doesn't drop, your qualified pipeline doesn't grow, or your ROAS doesn't climb — you pay nothing for the setup or the subscription. No contract unwinding. No exit interviews. No hard feelings.
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