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Pillar 05 · Website Development

The site your marketing actually deserves to send traffic to.

Shopify rebuilds. WordPress migrations. Astro marketing sites. Custom ecommerce architecture. Every site we ship is conversion-engineered, Lighthouse 100 across the board, and owned by the same team that runs the paid media, the SEO, and the analytics — so there is no handoff between the people who drive traffic and the people who build where it lands.

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What we build

Whatever your business needs to sell, serve, or scale.

Six disciplines. One in-house team. We do not subcontract web development to a freelancer after we win the marketing engagement — which is how most agencies hide the seam between "strategy" and "execution."

Shopify Builds

Custom theme development, storefront architecture, subscription flows, B2B portals, headless front-ends, Shopify Markets. Meta CAPI wired in from day one. Every build includes a post-launch conversion audit at day 30.

WordPress Rebuilds

Elementor, ACF, Gutenberg block libraries, WooCommerce, WPML. Plus the migrations nobody else will touch: shared hosting escape plans, plugin hell cleanup, Core Web Vitals rescue, security hardening, staging pipelines that actually work.

Astro Marketing Sites

Content collections, MDX, zero-JS-by-default output, sub-second LCP, 10/10 Lighthouse. The same stack this site uses. For marketing-heavy sites with hundreds of articles, Astro is the correct answer and most agencies do not know it exists.

Landing Pages

CRO-engineered single-page experiences for paid campaigns. Fast, variant-tested, heatmap-instrumented, conversion copy written by the same team running the ads. Average turnaround: 5 business days from brief to deploy.

Site Migrations

Platform moves done correctly: URL mapping, redirect audit, schema preservation, 302 vs 301 hygiene, GSC resubmission, canary domain testing. Zero SEO drops post-cutover. Zero downtime. Actually guaranteed, not claimed.

Conversion Architecture

The work most web agencies skip: persona-mapped information architecture, form-friction audits, pricing-page psychology, checkout flow rebuilds, A/B testing infrastructure. This is where the revenue actually moves.

Performance Floor

Core Web Vitals
actually pass.

Anyone can screenshot a 100 from a lab run. What matters is whether real users pass CWV thresholds on real phones on real networks for 28 consecutive days — because that is what Google ranks on. We ship sites that sit green on field data, not synthetic audits, and we monitor post-launch so they stay that way when the content team adds the next 40 images.

  • ✓LCP < 2.5s on mobile field data (Google's "Good" threshold)
  • ✓CLS < 0.1 across every route (no cumulative layout shift)
  • ✓INP < 200ms on interaction-heavy pages
  • ✓Post-launch CWV monitoring via the reliability layer
See how your current site scores
pagespeed.web.dev / mobile Passing
Core Web Vitals aperture-science.com · mobile · 28-day field data
Mobile Desktop
94 Performance
98 Accessibility
96 Best Practices
100 SEO
  • LCP 1.8s Good
  • CLS 0.04 Good
  • INP 148ms Good
  • FCP 1.1s Good
28-day field data · passes all CWV thresholds across 100% of visits
Engagement timeline

Five weeks. One site. Zero handoffs.

Most agencies scope websites in months. We scope them in weeks because a site that takes four months to ship is a site whose business case expired before it went live.

  1. 01

    Discover

    Audit the existing site, map inbound URLs, interview the stakeholders, define the conversion events that matter.

    Week 1
  2. 02

    Architect

    Information architecture, sitemap, wireframes for the top 10 pages, platform selection, redirect map if migrating.

    Week 2
  3. 03

    Build

    Theme development, component library, copy writing, content migration, schema markup, analytics setup. Preview URL live from day one.

    Weeks 3–4
  4. 04

    Launch

    DNS cutover plan, staging QA, 301 mapping verification, production deploy, GSC resubmission, launch-day monitoring.

    Week 5
  5. 05

    Monitor

    30-day conversion audit, CWV monitoring via GRRE, rank stability check, first round of CRO experiments queued.

    Post-launch
Platforms

We build on the stack that suits the problem.

Platform-agnostic is not a feature — it is the minimum standard for doing the work correctly. We pick the right tool for the engagement, not the tool that pays us the best affiliate rate.

Shopify Ecommerce Custom themes, Markets, subscription architecture, headless
WordPress Content + Hybrid Elementor, ACF, WooCommerce, migrations, hardening
Astro Marketing Content collections, MDX, zero-JS, sub-second LCP
Next.js Custom App Router + RSC when the logic needs it. See Development pillar.
Your next site should be your last site. Let us build it like it is. Schedule a Briefing