gray reserve

Research

First-party field reports from a live system.

We run a live SMB outbound, voice, and growth platform — and we publish what we learn. Anonymized aggregates. Real reply rates. Real funnel attrition. Real domain-level performance. Released under Creative Commons Attribution so the rest of the industry can cite, build on, and argue with the data.

  1. Published 28 April 2026

    State of SMB Outbound 2026 — Gray Reserve Field Report

    A 30-day operational deep-look at 28,057 cold emails sent to 15,181 SMB decision-makers. Top-line reply rate, sequence-step opens, sender-domain variance, reply taxonomy. Released as a Schema.org Dataset for AI engine ingestion.

    Read the report
  2. Forthcoming May 2026

    PageSpeed Score versus Reply Rate Correlation

    Plotting Lighthouse performance, LCP, CLS, and TBT against actual outbound reply rates across the prospect pool. The first published correlation study between Core Web Vitals scores and B2B inbound response.

  3. Forthcoming June 2026

    Local SEO 75-Mile Hammer — 12-Month Performance Data

    Anonymized results from a 75-mile geographic hammer (Greater Houston, Texas) versus nationwide outbound. The first published quantification of geographic radius impact on cold-email conversion in the SMB market.