gray reserve
Pillar 03 · Development & Infrastructure

Websites, software, and infra —
built by the same team that runs your marketing.

No handoffs between marketing and engineering. No agency pointing at the dev shop and vice versa. We own both — which is why the campaigns, the site, the data pipeline, and the uptime dashboard all tell the same story.

Schedule a Briefing See the other pillars
What you get

The same stack
modern SaaS runs on.

We build on the same infrastructure the best engineering orgs in the world use — and we own the integration work so you never have to.

Web Development

Astro, Next.js, Shopify. Blazing performance, perfect Lighthouse scores, and content architecture that compounds.

Custom SaaS Builds

Next.js 16 + Postgres + Clerk + Drizzle. Multi-tenant, typed end-to-end, shipped in weeks not quarters.

Platform Integrations

Close CRM, Stripe, Shopify, Salesforce, ERPs, payment processors. Middleware that actually stays in sync.

Infrastructure

Vercel, Cloudflare, Neon Postgres, R2 storage, Inngest. Edge-first, serverless, globally distributed.

Analytics + Attribution

GA4, server-side GTM, enhanced conversions, data warehouse pipelines. The tracking most dev shops quietly skip.

Security + Monitoring

SOC 2 baseline, secrets hygiene, CSP headers, CSRF, rate-limiting, and 24/7 uptime monitoring via GRRE.

Ship Velocity

Every commit
auto-deployed and verified.

A deploy pipeline that runs in under 2 minutes. Every change goes through typecheck, build, integration test, and preview URL before it reaches production — and if anything breaks, GRRE tells Slack before your customers notice.

  • ✓Preview URL on every commit, production on every merge
  • ✓Zero-downtime deploys with automatic rollback
  • ✓In-house GRRE monitoring — no vendor lock-in
See the deploy pipeline
deploy.grayreserve.com / main Shipping
Deploy Pipeline main · 12 commits today · 0 incidents last 12 months
All main preview
Uptime 12mo 99.98% SLA
Avg deploy 1m 42s −28%
Incidents 12mo 0 Zero
  • ✓
    a94e9ed fix(stats): $45M+ lifetime
    main 2m ago
  • ✓
    32d7c0a feat(prop-systems): showcases
    main 14m ago
  • ●
    d449f4d feat(hero): dark aurora pattern
    main live now
  • ✓
    7f1c9b2 chore(deps): bump Astro 6 RC
    preview 1h ago
  • ✓
    be3d8a5 feat(api): add articles.json rebuild
    main 3h ago
GRRE: All systems nominal · 99.98% uptime across 12 months · 0 pages this week
Engagement timeline

Five steps. Short loops, not waterfall.

Every phase ships something you can see. No three-month dark cycles where you wonder what we're building — you see preview URLs from week one.

  1. 01

    Discover

    Requirements, constraints, integrations, success metrics. What must work, what can wait, what should never ship.

    Week 1
  2. 02

    Architect

    Stack, schema, auth model, deploy topology, monitoring plan. The decisions that are expensive to change later.

    Week 2
  3. 03

    Build

    Daily commits to preview, weekly demos to stakeholders, iteration against real feedback instead of imagined users.

    Weeks 3–8
  4. 04

    Ship

    Cutover plan, DNS, rollback path, launch-day monitoring. The boring part most teams skip — and regret.

    Week 9
  5. 05

    Monitor

    GRRE uptime, performance budgets, dependency updates, and the small continuous improvements that keep software from rotting.

    Ongoing
Proof

Infrastructure metrics from live clients.

99.98% Platform uptime Rolling 12-month average across all production services
0 Production incidents Across the last 12 consecutive months of operation
1m 42s Avg deploy time Commit to production, including typecheck and build
Your marketing team and engineering team should ship the same way. Schedule a Briefing

Frequently Asked Questions

What development stack does Gray Reserve use?
Gray Reserve builds on Astro for marketing and editorial sites (static, fast, schema-complete), Next.js for application and dashboard surfaces (App Router, RSC), Shopify for ecommerce, and custom Node.js or serverless backends where needed. The stack is chosen per project, not imposed.
Why does development come from the same team as marketing?
When marketing and engineering are separate teams, briefs get lost in translation, performance requirements become abstract, and CRO feedback waits weeks for a sprint slot. Gray Reserve's model puts the team that owns conversion goals and analytics directly responsible for the code — removing the handoff entirely.
What does a typical website build include?
A typical build includes architecture design, full development, SEO and schema implementation (JSON-LD, sitemap, robots, llms.txt), Core Web Vitals optimization targeting Lighthouse 100s, CRM or analytics integrations, staging review, and production deployment. Documentation and a 30-day post-launch monitoring window are included.
How do you handle infrastructure and hosting?
Most marketing and editorial sites deploy to Vercel or Cloudflare Pages for zero-ops edge delivery. Application surfaces go to Vercel with Neon Postgres as the database layer. The firm avoids shared hosting and manually managed servers — deployment pipelines include automated health checks and rollback triggers.
What ongoing maintenance or support is available after launch?
Development engagements include a post-launch window with priority access for bug fixes and minor updates. Ongoing retainer arrangements cover continued development, A/B testing, performance tuning, and content engineering. Clients are never handed a finished product and left without a path back.

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