Free Headline Analyzer
Paste a headline. We score it on five dimensions — length, sentiment, power words, clarity, and emotional pull — and tell you what to fix.
Want it in your inbox?
A senior strategist will email a written read of what your output means, plus a free one-domain audit. We don't sell the list. We don't pre-load a sequence.
Three steps. About a minute end to end.
- 01
Paste your headline
Drop any blog title, ad headline, email subject line, or landing-page H1.
- 02
Read the score
Five dimensions plus a composite 0-100. The composite is the directional number; the dimension scores tell you why.
- 03
Apply the suggestions
Each dimension comes with a one-line fix. Most headlines improve 15-25 points after one round of edits.
Running this on a live engagement? A strategist will walk it with you.
Schedule a BriefingWhat this tool does — and what it doesn't.
How is the score calculated?
Length (50-70 character ideal band for SERP, 30-60 for ads), sentiment polarity, power-word density (curated from 2024 copywriting research), clarity (Flesch reading ease proxy), and emotional pull (curiosity, urgency, specificity markers). Equal-weighted composite.
What is a good score?
Above 70 is publishable. Above 85 is excellent. Below 50 needs another pass. The score is directional — A/B testing beats analyzer math every time, but the analyzer surfaces the obvious misses.
Does this work for ad headlines?
Yes. Google Ads and Meta headlines have tighter character ceilings — set your context to "ad headline" if you want the length scoring to weight to 30-60 characters instead of 50-70.
What are power words?
Verbs and nouns that have been shown in copywriting research to lift response — words like "free", "proven", "exclusive", "guaranteed", "secret", "private". Use one or two per headline. More than that reads like spam.
Can I bulk-analyze headlines?
Not in this tool yet. Run them one at a time. Most copywriters iterate on three to five versions, score each, and ship the highest.
A tool tells you what's broken.
A strategist tells you what to do about it.
Fifteen minutes with a senior strategist. We bring your audit, your competitors' weak spots, and one growth move worth running this quarter. No deck. No fee.
Begin Private Audit