Free Meta Description Generator
Give us your page URL and target keyword. We write three meta descriptions — each in the SERP-safe 150-160 character band — and rank them by CTR likelihood.
Three steps. About a minute end to end.
- 01
Enter your URL
We fetch the page so the descriptions reflect what is actually on it, not what the URL implies.
- 02
Add your target keyword
Optional but recommended. Without a keyword we write to the page's strongest signal; with one we lead with it.
- 03
Pick your favorite
Three variants ranked by directness, specificity, and emotional pull. Edit the winner to match your brand voice and ship.
Running this on a live engagement? A strategist will walk it with you.
Schedule a BriefingWhat this tool does — and what it doesn't.
What is the ideal meta description length?
Google truncates at roughly 155-160 characters on desktop, 120-130 on mobile. We aim for 150-160 — the longer band reads richer on desktop but still survives mobile truncation if the first 130 characters are strong.
Does Google always use my meta description?
No. Google rewrites about 60-70% of descriptions based on the query. A well-written description still influences CTR for the queries where Google does use it, and it gives Google a strong starting point for the ones it rewrites.
Should every page have a unique description?
Yes. Duplicate descriptions across pages confuse search engines and waste CTR. Even templated pages (e.g., product categories) should have distinct descriptions per page.
Does this work for non-English pages?
English is best-supported. The model can write in Spanish, French, and German, but the CTR ranking heuristics are tuned to English SERPs. We recommend a human review for non-English variants.
How does this compare to writing one myself?
A skilled copywriter beats this in 80% of cases. The tool is fastest when you need a baseline across hundreds of pages or when you are stuck on a specific page. Edit the output before shipping.
A tool tells you what's broken.
A strategist tells you what to do about it.
Fifteen minutes with a senior strategist. We bring your audit, your competitors' weak spots, and one growth move worth running this quarter. No deck. No fee.
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