Precision rifles · DTC · ongoing
Fractional CMO plus custom WooCommerce.
Most agencies hand marketing and platform to two vendors. G2 Precision got both from one team: growth strategy on retainer, and a custom WooCommerce plugin suite for the DTC rifle storefront.
A DTC rifle brand stuck between agencies and freelancers.
G2 needed a growth partner who understood regulated DTC and a development partner who could ship a configurator without breaking checkout. Splitting those two usually means blame games when conversion drops.
The storefront needed serial-number tracking, product complexity that templates cannot express, and marketing that does not pretend every click is a customer.
What we built. What moved.
- 01
Fractional CMO
Growth strategy, channel mix, and creative direction owned on retainer — not a campaign sprint that disappears.
- 02
WooCommerce suite
Custom rifle builder, speed plugin work, and serial tracking designed for how G2 actually sells.
- 03
Attribution layer
Paid and organic mapped to real orders so media and product decisions share one number.
- 04
Ongoing compound
Same team iterates storefront and acquisition. No handoff tax.