Automotive services · Tomball TX · ongoing
Fractional CMO. Full-stack attribution. Leads that actually book.
EuroLuxe Detailing brought Gray Reserve in as fractional CMO. Meta + Google paid media, Meta CAPI, UltraFit installer path, Astro content engine, GHL lead infra, and an admin dashboard wired to every pipe. Still running.
Demand without a system underneath.
EuroLuxe had demand and a strong shop reputation, but marketing was a patchwork: campaigns without clean attribution, leads landing in inboxes nobody owned, and no content engine to compound local search.
Meta and Google were spending without a shared conversion truth. Installer certification interest had no dedicated path. The operator needed a fractional CMO who could own media and the stack that makes media measurable.
What we built. What moved.
- 01
Attribution rebuild
Meta CAPI and Google Enhanced Conversions wired end to end so spend maps to booked jobs, not vanity clicks.
- 02
Paid media ownership
Ceramic, PPF, and protection offers structured as live campaigns with CPL discipline and creative iteration.
- 03
Content + GHL infra
297-post Astro content engine, UltraFit installer path, and GoHighLevel opportunity wiring so leads do not die in a form notification.
- 04
Admin visibility
Live dashboard against campaign and lead pipes so ownership sees the number without asking for a slide deck.