Barcode labels · WooCommerce · live
New hero. Live shop. Who we help.
Parcode has made barcode labels, asset tags, and warehouse labels since 1982. Gray Reserve put a custom hero on the homepage, opened the WooCommerce shop, and published Who We Help for the buyers the plant actually serves.
A family plant with a site that undersold the work.
Parcode sells custom labels into warehouses, schools, and asset teams. The site needed a homepage that leads with the product, a shop people can actually check out, and a clear picture of who the plant is built for.
Marketing and the storefront had to live on the same WordPress install. Splitting the hero, the catalog, and the story across vendors is how a label site goes stale.
What we built. What moved.
- 01
Hero and homepage
Custom parcode-hero plugin, self-hosted type, and a homepage pass that leads with custom labels, asset tags, and warehouse labels.
- 02
Who we help
A live page for the buyers Parcode already serves, so the homepage story has a destination.
- 03
Shopping
WooCommerce shop and cart on parcode.com, on the same site as the marketing pages.
- 04
Findability
Yoast schema on the homepage, a heatmap on the layout, and warehouse-label paid search in the same engagement.